vigilancia trailer 3Zelnick promised an 'early summer' campaign — what actually arrived and what didn't
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- Zelnick promised an 'early summer' campaign — what actually arrived and what didn't
Zelnick promised an 'early summer' campaign — what actually arrived and what didn't
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In May, Take-Two CEO Strauss Zelnick told Variety the GTA 6 marketing campaign would ramp up in early summer 2026. It's July 20. What we got: pre-orders (June 25), cover art and logo (June 18), screenshots. What we didn't: Trailer 3 or any gameplay showcase.
Fan patience is measurably wearing thin (Notebookcheck, 15-jul). Is Rockstar saving the trailer for the August 7 earnings window, or waiting even closer to launch? Drop your take — with sources if you have them.