- The lore of Leonida
- Boobie Ike
Character
Boobie Ike: the Vice City businessman in GTA VI
Boobie Ike is a local Vice City legend, and acts like it. He turned his time in the streets into a legitimate empire.

Confirmed
What Rockstar has confirmed
That he is one of the few to turn the streets into a legitimate business, and that the business spans three things: real estate, a strip club and a recording studio. The company describes him as all smiles until it is time to talk business.
Confirmed
Only Raw Records
His bio says that above the rest of his ventures, what he is most invested in is his partnership with Dre'Quan Priest for the Only Raw Records label. And it adds the problem: now they just need a hit. It is one of the few concrete goals Rockstar has put in writing for a supporting character.
Unconfirmed
What is still unknown
There is no confirmation that his venues are playable locations or how he crosses paths with Jason and Lucia. Rockstar has not said whether the label is a storyline with missions of its own or the backdrop to something else.
Last updated: September 5, 2026
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Pre-order the game
Prices checked on July 30, 2026
Adds exclusive vehicles, shops and tattoos that unlock as the story moves along.
The base game, with the pre-order bonus included if you buy in time.
Ultimate edition only
- Exclusive vehiclesThe '95 Grotti Cheetah, the Shitzu Squalo speedboat docked at Washington Beach and a '67 Vapid Dominator Buggy for off-road.
- The Paradise Garage in Watson BayWith a weapon locker and somewhere to stash the loot.
- Its own shopsRideout Customs for tuning, Stock 305 for clothing, Sara's Unisex Salon and the Electric Fang tattoos.
- Personalized weapons and exclusive apparel for Jason and Lucia
In both editions
- The full game
- Vintage Vice City PackPurchasing prior to November 20, 2026: a '55 Vapid Stanier sedan with a garage by Ocean Beach, period outfits and hairstyles for Jason and Lucia, and a weapon pattern.
- One month of GTA+On PlayStation, claim it before March 31, 2027; on Xbox, within 180 days of pre-ordering.
Bonus until November 20
Standard to Ultimate upgrade
Yes: the Ultimate Edition Upgrade sells separately for $20.00 and needs the base game. Source: Xbox Store
Official cover © Rockstar Games, via PlayStation Store