Rockstar brings Vice City to Selfridges in London: 62 GTA VI items and a £2,500 jacket that sold out on day one
We went through the GTA VI collection on Selfridges' site: 62 London-exclusive items, from £8 keychains to a £2,500 jacket that sold out, per GameSpot. There's a Burger Shot uniform, Vice City Manatees gear and even a dartboard.
Status: Confirmed. The collection is on Selfridges' website, which presents it as a world exclusive brought in by Rockstar Games. The jacket selling out is per GameSpot.
Vice City has landed on Oxford Street. Selfridges, London's luxury department store, opened a GTA VI space in its flagship on November 9, with 62 items you can't buy anywhere else. The headline piece, a £2,500 varsity jacket, sold out the same day, according to GameSpot.
What Selfridges says
On its site, Selfridges says that to launch GTA VI, "Rockstar Games has brought Vice City to Selfridges," with a world exclusive at The Corner Shop: fashion collaborations and limited-edition merch. GameSpot, citing IGN, adds that there's a blue Grotti Cheetah Classic from the game inside the store.
What's on sale, and for how much
The range goes from cheap to wild. A few examples from Selfridges' site:
- Goodtime State varsity jacket: £2,500. Rockstar and GTA VI logos, and an alligator in sunglasses having a drink on the back, per GameSpot.
- Black GTA VI varsity jacket: £1,750. Also sold out, per GameSpot.
- Burger Shot: a full uniform (£75 shirt, £95 pants), a Hedley & Bennett apron at £250 and a £125 leather takeaway bag.
- Vice City Manatees: the fictional team gets a jacket (£280), football, tee, plushie and socks.
- Cheapest: an "I Heart VC" shot glass at £5 and keychains at £8.
- Odd ones: a Winmau dartboard set (£275), a cigar ashtray (£40) and a Postcard Clothing shirt (£190) exclusive to Selfridges.
Almost everything is marked "shop in store," so you can't order it online.
Can you buy it outside London?
Nothing suggests so for now. Selfridges bills it as an exclusive, and we haven't seen anything from Rockstar about taking the collection elsewhere. If that changes, we'll add it here.
Would you pay £2,500 for a GTA VI jacket? Tell us in the forum.
The Leonida Read
Certainty: Confirmed
If you don't live in London, this changes nothing about the game, but it says a lot about the campaign. Until now almost everything physical for GTA VI happened in Miami: the November 21 festival, the Heat's Vice City night. Selfridges is the first big European showcase, and it's not just any shop: it's where luxury brands go to be seen.
It fits what Rockstar has been doing with merch. The Goodtime State box costs $399.99 and doesn't even include the game. Here the range runs from an £8 keychain to a £2,500 jacket: there's something for the fan who wants a cap and for the one chasing a collector's piece.
What to watch: whether similar activations land in other European cities before the 19th, and whether any of this ends up on Rockstar's online store.
Our take: the £2,500 jacket is more headline than product. The Burger Shot uniform is the interesting bit: it shows Rockstar treating its fictional brands like real ones.
The Leonida Hub desk
Full guide: GTA VI map: the State of Leonida and Vice City →
Sources Selfridges·GameSpot. Consulted on November 10, 2026.