Miami's airport gets GTA VI ads: a Welcome to Vice City mural, Macca & Friends and Zenith Gym
We tracked down the original post: on November 6, three GTA VI ads went up at Miami International Airport, a pink Welcome to Vice City mural, a Macca & Friends poster and one for Zenith Gym. They land days after Miami-Dade announced a $3.9 million marketing deal with Rockstar.
The Welcome to Vice City mural at Miami International Airport u/Sled14 (Reddit)
Status: Report. The photos come from a Reddit user and match the ad deal Miami-Dade County announced. Rockstar hasn't said anything about these specific ads.
Land in Miami and Vice City is waiting. Reddit user u/Sled14 posted three photos to r/GTA6 under the title "Some ads went up today at Miami International Airport", which puts the install on November 6. We've checked the original post and all three images. GTA VI launches November 19.
A pink mural that runs the whole wall
Here are the three ads, in the order of the post:
- Welcome to Vice City. A black mural stretching down an entire corridor with the Vice City logo in pink and white. Same design as the sign on Kaseya Center's roof and the mural in its hallways.
- Macca & Friends. The poster for the cartoon starring Macca, GTA VI's gator, with his manatee, flamingo, crab and a sun in shades. The bottom line repeats "Coming November 19 on Weazel", plus the Vice City logo and a QR code.
- Zenith Gym. The one we hadn't covered before. A black-and-white ad for an in-game gym: a female bodybuilder holds a man in swim trunks over her head, with the Vice City skyline and bay behind them. A pillar hides part of the tagline; you can read "Where bea…" and "begins".
Two of the photos show LOT Polish Airlines queue barriers in front, so our guess is a check-in area. The post doesn't name the terminal.
The $3.9 million deal behind it
On October 29, Miami-Dade Mayor Daniella Levine Cava announced a $3.9 million ad package with Rockstar, per WLRN. It covers:
- Ads on the walkways linking the airport's parking garages to the terminals.
- Promotions at PortMiami and game-themed wraps on traffic signal cabinets across the county.
- The $975,000 already agreed for the Welcome to Vice City sign on Kaseya Center.
Rockstar pays for installation and removal, and the money goes to a park behind Kaseya Center. "These agreements allow us to turn that excitement into additional revenue for our community," Levine Cava said.
WLRN gives no dates for the airport and doesn't mention ads inside the terminals, so we can't say whether these three belong to that package or to a separate contract.
Is it "Vice City Airport" now?
No. That idea was in the county's pitch, and in September Commissioner JC Bermudez and Sheriff Rosie Cordero-Stutz pushed back on it (WLRN). The deal announced on October 29, as WLRN reports it, doesn't include any renaming. It's ads.
Miami is turning into Vice City
The airport joins a campaign that's been running for weeks:
- Kaseya Center has the Vice City sign on its roof, real Burger Shot and Cluckin' Bell stands and its own Macca & Friends mural.
- Wynwood filled up with V Rock, Vice City FM and Weazel ads.
- In-game cars with Leonida plates are driving around town.
- The Heat will play as Vice City against the Bucks on November 18.
Been through Miami's airport lately? If you spotted an ad that isn't here, tell us on the forum.
The Leonida Read
Certainty: Likely
Putting the campaign inside an airport changes who sees it. Until now the ads sat where fans already go: the Heat's arena, Wynwood, South Beach. A terminal reaches everyone walking through, whether they know what Vice City is or not. And the standout isn't the logo, it's Zenith Gym, a brand that hadn't shown up in our campaign coverage. It hints that Rockstar still has more Leonida businesses saved for launch day.
Macca & Friends sticks to the exact same line, "Coming November 19 on Weazel", just like the Kaseya Center mural and the Wynwood kiosks. Three places, one message: Rockstar wants Macca to be something you watch on in-game TV, not just a figure in the collector's box.
What to watch next: the parking walkways, which are the part the county actually spelled out, and anything turning up at PortMiami or on traffic signal boxes. If those land in the next few days, the murals inside are very likely part of the same package.
For us it's the smartest move of the campaign so far: for plenty of visitors, the first "Welcome to Vice City" they ever see will be a real one.
The Leonida Hub desk
Full guide: GTA VI map: the State of Leonida and Vice City →
Sources WLRN·WLRN·Reddit (u/Sled14). Consulted on November 7, 2026.