V Rock and Vice City FM show up in Miami street ads as GTA VI fills Wynwood with in-game brands

Update, Oct 22: Burger Shot and Cluckin' Bell open inside the Heat's arena. We cover it in full, with prices and what we still don't know, in this story.

• Burger Shot. The burger stand at the Kaseya Center now carries the sign of the series' fast-food chain, with the VI logo on a pillar and the menu on screens (photos by @nvtnp_, via GTA 6 Countdown). The food is branded too: Joel Franco filmed a meal at the Heat game on the 21st, with a Burger Shot cup and fries carton and the VI logo. The bag still says Skinny Louie's, the stand it replaced, and according to GameSpot the burgers are the same ones as before in new wrapping. The cheapest combo, a cheeseburger with fries and a drink, costs $28.50 before tax; the applewood bacon combo is $31.
• Cluckin' Bell. A few hours later a stand for the game's chicken chain turned up as well (photo by @luciacaminoss). According to VGC, staff are wearing GTA VI uniforms.
• More signage. Inside there are Vice City FM and Macca & Friends ads on the elevators, a "Welcome to Vice City" mural and a Macca & Friends poster announcing its debut "November 19 on Weazel," the same show that appeared on the Wynwood kiosks.
• Fired over the umbrellas. Graham Simmon, who worked setting up the campaign's beach gear in Miami Beach, says he was let go for posting the Vice City chairs and umbrellas on TikTok before they were handed out on October 15. He says the video had fewer than 1,000 views and he was told to take it down, but screenshots were already spreading. "Basically, GTA 6 cost me my job," he said in a follow-up on the 20th (Kotaku, The Daily Game News). That's his account: neither the company nor Rockstar has commented.

It's the same arena where the Heat will play as Vice City on the eve of launch (our story).

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The Burger Shot stand at the Kaseya Center @nvtnp_ (via @GTAVI_Countdown)

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Vice City FM on a Wynwood screen Joel Franco (@OfficialJoelF)

Status: Report. These are photos and videos from Miami locals and creators. Rockstar hasn't said anything about these ads, although the same screen network is also running the game's official cover art with the Rockstar logo.

Vice City is advertising in Miami now. Since Monday, October 19, digital kiosks in Wynwood have been slipping ads for brands that only exist in GTA VI between the regular ones: nightclubs, a news channel, a watch, a soda. Plus two radio stations Rockstar hasn't announced yet, V Rock and Vice City FM.

What's on the screens

Reporter Joel Franco got there first. His 26-second video shows an IKE Smart City kiosk on NW 26th Street cycling through fifteen GTA VI screens, "shuffled between real ads," as he put it. We went through them one by one:

• Vice City FM: "Take it back" on top, "Non-stop 80's" underneath.
• V Rock: a bird in sunglasses on a red background and the tagline "Circling the carcass of rock", which fits the vulture that has always been the station's mascot.
• Weazel News, with two anchors under the slogan "Fact yourself", and Macca & Friends, a Weazel cartoon show.
• Two nightclubs, VYB ("Vice City's hottest night club") and The Vault.
• The Pfister Comet S2 Cabriolet with a "Go topless" line, Kowalski ("Suddenly you are big enough"), Kronos ("Always come early") and the Vapid Sandking ("Truck like a man").
• Sprunk, Megamundo and two sports teams, the football Manatees and the basketball Narcos. It closes on the Vice City logo.

It's the series' usual humor, with a double meaning in nearly every slogan, as Insider Gaming points out.

More turned up on Tuesday. Kiosks on NW 2nd Avenue and Miami Avenue are showing a Ferrari parody (Grotti Itali RSX, "Puts the sex in drive"), a Gucci one (Ferruccio Tucci, "No touchy mi Tucci"), a gym, a Megamundo telenovela, a soda called eCola, a "Shot on iFruit" ad that apes Apple's, and The Chamber, the metal station hosted by Kerry King and Tom Araya that Rockstar already revealed on October 8 (our story). Those photos come from @TetlowPier86866 and toniemcee.

Off the screens, Weazel News is wrapped on the electric Freebee vans that give free rides around town (Joel Franco), and boards for Pißwasser and Patriot beer have popped up outside Monty's Raw Bar (GTAonlineNews). They now have approved US labels (our story).

Are they Rockstar's?

The brand ads carry no Rockstar or GTA VI logo, and Rockstar hasn't posted about them. But the clues point that way:

• On the same kiosk network, at least two screens on NW 2nd Avenue and Miami Avenue are showing the game's official cover art with the Rockstar logo.
• The kiosks carry the City of Miami seal, and in September the city approved GTA VI advertising downtown through the end of the year (our story).
• According to thegta6news, which went through the video frame by frame, brands like Kronos, The Vault and the Narcos had never appeared in any official GTA VI material. A fan would struggle to invent all of them at once in a matching design.

We read it as part of the campaign. That's our reading, not a confirmation.

V Rock and Vice City FM, one step closer

Both were already in the world. Vice City FM shows up on a bus shelter in An Extended Look, and Jason wears a V Rock shirt in a clip on the official site. An ad promising "Non-stop 80's" is a different thing, though. It reads like a station, not set dressing. On October 8 Rockstar said the full radio lineup would include classic rock, '80s music and talk radio, and it has only shown six stations so far. These two would fit.

Still, nothing confirms you'll be able to tune in, who hosts them or what they'll play. In our radio section they stay listed as teased, not confirmed.

Everything that has landed in Miami in two weeks

• October 11: at the Dolphins game there was an "I love Vice City" walkway and the game's logo next to the jumbotron (CBS Miami).
• October 13: Rockstar teams up with Wynwood Walls. Entry is free for Miami-Dade residents through 2028, and the museum unveils murals commissioned for GTA VI, including one by the duo Faile (Miami New Times).
• October 14: "VI" umbrellas reach South Beach, and planes tow banners for NINE1NINE, the in-game nightclub (GTA BOOM).
• From October 16: the convoy of in-game cars hits the streets, with the Vice City blimp overhead (our story).
• October 19 and 20: the Wynwood screens, the vans and the beer.
• October 21: on the Heat's opening night, the Kaseya Center opens Burger Shot and Cluckin' Bell stands selling real food, plus a Macca & Friends mural (our story).

Add the "Welcome to Vice City" sign on the Kaseya Center, where the Heat will play as Vice City on the eve of launch (our story). Film crews have also been spotted shooting the cars on the street this week. Some fans are calling it a live-action trailer, but there's nothing to back that up.

What we can't say

• That V Rock and Vice City FM will be playable stations.
• That the Pfister Comet image is a new in-game screenshot. It doesn't match any official one we know of, but ad art can be made separately.
• Who paid for each piece. Rockstar hasn't claimed any of them.

If you live in Miami and spot one that isn't here, share the photo with us in the forum.